Finding the best travel blog name for your blog can be hard. There are hundreds of thousands of travel blogs on the Internet. And many of the travel blog-related name ideas have been snapped up long ago. You might think it doesn't matter – why not pick any name you like? Let me explain why you should give a lot of thought to your brand name long before you start writing. We'll also look at how to find the best blog title and domain name to maximise success.

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Travel Blog Names, SEO, And Brand Name Power

According to Search Engine Journal, “Google has always given brands preferential treatment”. SEJ also says that it's easier for brands to rank, with fewer backlinks than competitors with a weaker (or nonexistent) brand. And this trend is increasing.

Here's something that seems to validate my point:

long tail keywords on Google

Many people I consulted about the move told me it was a bad idea to change domain names. “Stick with what you have”, they said. “Your domain name doesn’t matter. Look at Uber!” But that proves my point in one way. Uber is a 4-letter domain name that everyone can pronounce, anywhere in the world. It’s easy to remember. It’s a brand, rather than a specific niche. I'd imagine the owners paid a ton of money for that domain name. If Uber had been called SharingEconomyCarRentalService.com do you think they would have grown as fast? I think not.

Domain Name Searches

A good signal to Google in organic search is how many times people put your brand or domain name into the search bar. If we look at all the big travel brands in the world, National Geographic, Lonely Planet, etc. I’ll be that a large percentage of the traffic to these websites is through brand searches.

Many people type lonelyplanet.com into Google’s Search box. Almost 1000 searches a month, in fact.

According to Similar Web, around 80% of the traffic to Lonely Planet is organic. But the top keyword for the site is “Lonely Planet”.

SimilarWeb's results for Lonely Planet's brand name

People recognise the brand and search for it by name. This signal of trust to Google is something I believe they put a lot of weight on. If we take the case of a random niche site with no personality but one that focuses on long-tail keywords and pure SEO, we see a different story.

The Price of a good domain name

The owners of SumoMe, spent 7 years and hundreds of thousands of dollars trying to buy Sumo.com. They eventually agreed on a sale and handed over 1.5 Million. Was it worth it? Wasn’t their company doing well without the domain name? They felt that the domain name and brand they wanted would help them.

Levels, the founder of Nomad List, ran his website for digital nomads on the nomadlist.io domain name for many years. He bought the dot.com version a few years after launch. He obviously found worth in a merged brand for his baby.

For geeky reasons I took the top 500 domain names in the Moz 500 and did some excel wizardry to find the average length of the names. It was even shorter than I expected at 6.7 characters.

Correlation is not causation, and the likelihood is that these domains have been around for a long time and they’ve grown huge. Big companies have invested in the domains too. But it shows that the existence of “long” domain names is rare at the top.

There’s also talk about Google demoting exact match domain (EMD) names in the search results. Why would they do that? To stop people from attempting to use domains like best-travel-packs-for-2019.com

Even back in 2012, Google’s search guy, Matt Cutts announced an algorithm change to penalise low-quality exact match sites.

To Nomad Or Not To Nomad

According to DNSlytics, there are almost 40,000 domain names with the word nomad in them. 25,000 of those are dot.com top-level domains. The “nomad” moniker will not help you stand out any more. It’s been done. And although I found some catchy domain names that included the word, I decided against using them. Nomadic

Then there are some truly ridiculous domain names

  • travel-destinations-travelpackages.com. If that’s not trying to use old-school SEO tactics then I don’t know what is.
  • travelfamilytravel.com. Saying something twice makes it at least 100% better.
  • travelutionpoweredbybreakawaytravel.com. Speaks for itself.

These examples are all expired domains, but someone paid money to register them one time. And who knows, they might have even tried to make a business out of them.

The name escapes me but I did see a couples travel blog called The Engaged Travellers (or something very similar) once. I'm sure you can spot the potential long-term issue with this domain name.

Examples of great travel blog names are:

Nomadic Matt – Matt Kepnes stamped his own brand on his blog. While it does limit the potential to sell the blog, Kepnes has built a personal brand that people love.

Expert Vagabond – Matt Karsten's blog name is instantly recognizable and catchy. It's pretty from the title that the content is based around travel and the word “expert” shows authority. Before you even click on the website, you somehow feel like the information will be in-depth and trustworthy. An example of brilliant marketing in two words.

New Travel Blog Name & Brand

It's worth pointing out that there are very few good dot.com domain names left. Everyone wants one and cyber squatters have eaten up the last remaining good ones. Domain names can go for a lot of money. $20,000 for anything with “travel” is not unreasonable (or maybe it is, depending on which side you're on).

The Business Of Travel Blogging

Think about the different types of travel topics you would like to write about. Think long-term and go wild with your goals. Would your domain name tie you to a tiny niche? The owners of blogs called “US Dog-loving travelers” (doesn't exist) can’t really expand. Under Thirties Travel is also a blog with an expiration date, for obvious reasons. The “Solo Travel blogs” have ‘niched' themselves into a corner. Nothing wrong with a niche. In fact, creating a niche is very important. But what happens if you marry and have kids? Your brand name might not “allow” you to expand.

There are many advantages to niching down and I'd recommend that to anyone looking to fast-track their blogging success. But if you want to keep your options open and create a brand, rather than a specific (narrow) topic-focused blog, go a little more “generic” with the name.

How to Find The Best Travel Blog Name

Is your current domain getting you down? Are you limited in the scope of the topics you can talk about? Is your blog name just a collection of generic keywords? It might be time to change. This is not an easy task or one I recommend doing on a whim. But if you decide to change, here's how you can make the process less painful.

First of all, you need to do due diligence on a domain name. Domain name registration has been around for 30 years. There’s a high possibility that your chosen domain has been registered before. And if someone used it to spam or perform black hat SEO tactics, especially in the recent past, you’ll take on the negative impact of this unsavoury history. If Google believes that your domain is untrustworthy, you’re already at a disadvantage.

  • Check with Majestic or to see if the domain has a history of spammy links. Ask an SEO or marketing professional for their advice about the results.
  • Check on the Wayback Machine at archive.org to see what the site was used for in the past.
  • Use Google search to check the domain name. Don’t put the domain in the address bar. Type “yourdomainname.com” (including the quotes) to see what comes up.
  • Most importantly, let Google know that you’re changing domain. This is a very important step. Do not skip it unless you want to see your rankings and traffic drop to zero.
  • Add 301 redirects to the old site
  • Change social media profiles. Hopefully, you checked to see if the social profiles are available. Twitter.com/yourdomainname, facebook.com/yourdomainname, etc

There are too many steps to list here but if you need help changing your brand or domain name, reach out to me. I've done it at least 10 times with my own websites and client businesses.

How to find a travel blog name

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